Email Marketing - How to Get Your Emails Opened

Last week we discussed how you can grow your Email Marketing list. Now, we must talk about getting your Emails opened. If you’re like me, your inbox is probably full of Emails. What’s the first thing you do? Most likely, you scan your unopened Emails for urgent matters and leave less important Emails unopened until you have more time later. Then, you do a quick review of Emails from addresses that you don’t recognize with subject lines that scream SPAM and delete them right away. So how do you prevent your recipients from deeming your Emails SPAM?

How to Get Your Emails Opened

The From Line

• It’s important for your Email address to represent you and your business in a professional manner. If you’re using an Email Marketing software like iContact or Constant Contact, you can determine what your recipients see in the From line. For instance, you can say “Arni from Adams & Adams Enterprises, Inc.” The shorter your Email address the better.


• Be consistent. If you’re using an Email Marketing software, you have the ability to change the From line depending on the lists you’re sending to. Just remember what From address you’re using and for what recipient list.

Subject Line

• Keep it short and simple. You have 3 seconds or less to capture your audience’s attention. Keep it to 30-40 characters, including spaces.
  
• Capitalize and punctuate appropriately. It’s OK to capitalize some words to grab your readers attention, like “ACTION REQUIRED” or “PLEASE RESPOND.” If you capitalize everything, it will look like you’re yelling.

2-2-2 Principle

• You have 2 seconds, with the first 2 words, to tell your reader why your Email/E-Newsletter matters today.


• Is it urgent, time sensitive, important, or relevant?


• Make sure your subject line appropriately describes the content of the Email/E-Newsletter and why it needs to be opened today.
  

Join me next week as I talk about creating valuable and relevant content for your target audience.