Email Marketing - How to Get People to Forward Your Lists

A great way to grow your customer base is to encourage your loyal following to forward your Email or E-Newsletters to their friends.

Get People to Forward Your Email or E-Newsletter

Forward to a Friend

• Use the “Forward to a Friend” feature of your Email Marketing software. When people click on this link, it’s traceable. You can see which recipient opened your Email and how many people they forwarded it to. You can’t see who they forwarded it to, however, because of anti-SPAM laws. But this information is valuable nonetheless.
• If your readers just use the regular Forward button of their Email system, you won’t see if they forwarded your Email and to how many people.
• Put your request in a text link rather than a graphic or button. 35% of Email recipients don’t see pictures in their Emails and will miss your request.

Where to Ask

• Place your request within the body of the Email or E-Newsletter.
• Ask to "Forward to a Friend" at the top and towards the bottom of your Email or E-Newsletter.
• If your Email or E-Newsletter is long, insert the request before the scroll line to increase the chances of your reader seeing it.

How Many is Too Many?

• Ask specifically to send to 1, 2, or 3 people. People will typically send to more than that.
• Don’t ask for 5 or more – your reader will likely not forward it at all.
• It’s reverse psychology, I guess!

Next week, I’ll show you how to create a Marketing Communications Calendar and how you can use it to schedule your Email Marketing campaigns. This is fun stuff!