Develop Loyal Customers with Email Marketing - How to Grow Your List

Marketing to customers has changed over the last few years. If you're wondering how you can use online tools to help your business grow, you're not alone. Twitter and Facebook are great at getting customers to you. But what do you use to keep your customers loyal? That's where Email Marketing comes in.

Whether you’ve just got on board with Email Marketing or have done it for years, you can use this information to develop a loyal customer base. We’re starting this series of Email Marketing information with growing your list.

How to Grow Your List

There’s no real magic to growing your Email Marketing list. It takes tenacity and patience. Below are some simple ideas that can get you started.

Service/Sales Calls

• If you notice that your customers are asking the same type of questions repeatedly, gather your answers and put them in your E-Newsletter.


• Choose what topics you want to discuss and write 2-3 sentences for each topic.


• Tell prospective clients/customers about your E-newsletter if their questions are relevant to the topics covered and ask if they would like to be added to your mailing list.
  

Networking Event

• Choose your recipients carefully and make sure you have permission to e-mail them.


• Do not send a mass email to everyone at a networking event.


• Make 5 good connections and ask them if you can follow-up with an E-Newsletter.
  

LinkedIn

• Having a network on LinkedIn doesn’t necessarily give you permission to send a mass Email to everyone in your network. Chances are you’ll lose some great contacts!


• If you are consistently in contact with a group of professionals on LinkedIn, ask for permission before hitting the send button.
  

Tradeshows

• Your main goal is to stand out from hundreds of other exhibitors and make sure that leads remember you.


• Have a Preferred Customer Mailing List notebook to gather information from interested leads. Use a small spiral notebook – they’re easier to handle and tend to be more memorable.


• Print out an email address where the Email will be coming from and place the signage near the signup notebook.


• Put a person next to the sign-up notebook to lend a personal interaction.
  

In-Store Guest Book

• Have customers sign-up and write their Email address themselves. 60% of customers who sign-up themselves will give you a real email address.
  

Website Sign-up

• In the upper right corner of each landing page, place an area where people can sign up for your newsletter.
  

Tune in next week as I discuss how to get people to open your Emails! Click here to go directly to article.