Creating an effective email marketing campaign takes some strategy. It's not hard work - you just have to think smart! Here are some ideas on how to create compelling emails that will win over your customers and drive sales up in 2010.
1. Separate your mailing list into new, loyal, and inactive customers so you can send specialized offers and messages. For instance, new customers should receive welcome messages, educational campaigns, and promotions for their next purchase. Messages for loyal customers can include renewal notices, cross-sell offers, or special promotions and sales. Send inactive customers surveys that identify resaons for lack of engagement, incentives to revisit your website, and promotions to encourage purchases.
2. Focus on customer reviews. Consumers value their peers' opinions, moreso than advertising. When you include customer reviews with your email campaigns, your message becomes more compelling and persuasive. Send a message requesting a product review a week or two after purchase and reward customers who submit a review with a future discount or sneak peek at new products.
3. Be the expert in your industry. Send product information, industry trends, and educate your customers about your products or services. Let your customers know they need your expertise.
4. Encourage customers to share your promotional emails with friends by offering increased discounts and special offers for referrals. Consider using social networking links in your emails to connect with customers and build your consumer base.
5. Monitor your email open rate. If your open rate is quite high, your message is relevant to your target audience. Low open rates mean your message isn't hitting the right spot with your targets. Determine a benchmark, make changes to your messages, and review your results.
More E-Mail Marketing tips.
Source: PostNet's Email Marketing
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