There are dozens of MLM companies out there - from Avon and Mary Kay to Pampered Chef and Tastefully Simple. I'm sure you've been approached at one time or another by someone asking you to host a party. And I'm sure you've obliged or even considered joining their team. Sure, MLM can be fun and rewarding . . . but the truth is, it takes hard work and commitment to be financially successful. It CAN be done - but here are some insights to consider:
Myth: You need to have inventory. Having inventory will keep your customers happy - they can come to you anytime and know that you have what they need. You also might want to consider ordering some products to test for yourself. I mean, how can you sell something you don't use, right? Truth: Your team lead or sales director makes a commission off your orders. The bigger your order, the bigger her commission check! You'll likely get pressured to order more inventory than you should. Don't order more than what you think you can sell! It's OK to order products for yourself or household - just be smart about it!
Myth: You can make your own hours and work your family life around your career. Truth: In order for you to really make money, you'll have to commit 20+ hours a week selling, calling, and doing parties. Plus, there will likely be weekly meetings to attend. If you've got little pre-school children at home, you'll probably be doing most of your work in the evenings. When you're husband is just getting home from work. Or right after dinner. Or during the kids' bathtime and bedtime.
Myth: You can sell as much or as little as you want; there are no sales quota. Truth: For the independent business owners at the bottom of the rung, this is true. But in order to really make money and earn great prizes, you'll need to have team members and move up into a team lead or sales director position. Once you're in a leadership role, you will have monthly or quarterly sales quotas to meet in order to maintain your position withing the company and keep your team.
I'm not knocking MLM's entirely. I know some very successful women who have become financially independent through MLM's. My advice to you is to do your research and ask yourself what you're comfortable doing. Is this for fun, additional income, or a serious career?
Find out more about MLM's:
http://en.wikipedia.org/wiki/Multi-level_marketing
http://www.mlmrankings.com/
http://mlm.com/mlm/user/index
Sunday, February 21, 2010
PR Tip from Jeff Crilley: Pitching Your Story By Phone
Are you trying to get your company noticed by pitching your story to the local news? Having any luck yet? Well, Jeff Crilley has some great tips for your PR needs.
Pitching Your Story By Phone
Emails may be easy, but you can't beat the phone when it comes to selling a journalist on your story.
Here are some simple rules to make sure the call goes well:
Make Sure You're Pitching the Right Reporter
Read what the reporter has written in the past. With Google, there's no excuse for not doing your homework. In a matter of minutes, you can locate the right reporter on the Internet and start looking at stories the journalist has done in the past.
Be Sure You're Calling at a Good Time
Often when I'm pitching a story to a journalist, my first question is: "Are you on deadline or do you have about 2-minutes to talk?" You want their complete attention. If you're calling at a bad time, reporters will have no trouble telling you. Simply ask when a good time to call them back might be.
Be Persistent without Becoming a Pest
There's a fine line between being persistent and becoming a stalker. You may have to leave two or three messages to get a journalist to call you back. Just reassure them that it won't be a waste of time to call you back and if you've done your homework on them, it won't be.
Don't Sound Like a Commercial
There's an old saying in the sales world--"Everyone likes to buy, but no one likes to be sold." This rules goes double for the media. If you mention the name of your company, product or service 5 times in the first 30 seconds, the reporter is either going to hang up or transfer your call to the advertising department.
Lather, Rinse, Repeat
If you get rejected, it's no big deal. You haven't asked the reporter for their hand in marriage, you only pitched them a story. It doesn't mean the reporter just down the hall won't do the story. Before you move on to another media outlet, ask the journalist if there's another reporter they might suggest.
After 25 years in TV news, Emmy winning reporter Jeff Crilley left the news business to start the country's first PR firm staffed exclusively with former journalists: www.RealNewsPR.com
Pitching Your Story By Phone
Emails may be easy, but you can't beat the phone when it comes to selling a journalist on your story.
Here are some simple rules to make sure the call goes well:
Make Sure You're Pitching the Right Reporter
Read what the reporter has written in the past. With Google, there's no excuse for not doing your homework. In a matter of minutes, you can locate the right reporter on the Internet and start looking at stories the journalist has done in the past.
Be Sure You're Calling at a Good Time
Often when I'm pitching a story to a journalist, my first question is: "Are you on deadline or do you have about 2-minutes to talk?" You want their complete attention. If you're calling at a bad time, reporters will have no trouble telling you. Simply ask when a good time to call them back might be.
Be Persistent without Becoming a Pest
There's a fine line between being persistent and becoming a stalker. You may have to leave two or three messages to get a journalist to call you back. Just reassure them that it won't be a waste of time to call you back and if you've done your homework on them, it won't be.
Don't Sound Like a Commercial
There's an old saying in the sales world--"Everyone likes to buy, but no one likes to be sold." This rules goes double for the media. If you mention the name of your company, product or service 5 times in the first 30 seconds, the reporter is either going to hang up or transfer your call to the advertising department.
Lather, Rinse, Repeat
If you get rejected, it's no big deal. You haven't asked the reporter for their hand in marriage, you only pitched them a story. It doesn't mean the reporter just down the hall won't do the story. Before you move on to another media outlet, ask the journalist if there's another reporter they might suggest.
After 25 years in TV news, Emmy winning reporter Jeff Crilley left the news business to start the country's first PR firm staffed exclusively with former journalists: www.RealNewsPR.com
Thursday, February 18, 2010
Effective Email Marketing Campaigns
Creating an effective email marketing campaign takes some strategy. It's not hard work - you just have to think smart! Here are some ideas on how to create compelling emails that will win over your customers and drive sales up in 2010.
1. Separate your mailing list into new, loyal, and inactive customers so you can send specialized offers and messages. For instance, new customers should receive welcome messages, educational campaigns, and promotions for their next purchase. Messages for loyal customers can include renewal notices, cross-sell offers, or special promotions and sales. Send inactive customers surveys that identify resaons for lack of engagement, incentives to revisit your website, and promotions to encourage purchases.
2. Focus on customer reviews. Consumers value their peers' opinions, moreso than advertising. When you include customer reviews with your email campaigns, your message becomes more compelling and persuasive. Send a message requesting a product review a week or two after purchase and reward customers who submit a review with a future discount or sneak peek at new products.
3. Be the expert in your industry. Send product information, industry trends, and educate your customers about your products or services. Let your customers know they need your expertise.
4. Encourage customers to share your promotional emails with friends by offering increased discounts and special offers for referrals. Consider using social networking links in your emails to connect with customers and build your consumer base.
5. Monitor your email open rate. If your open rate is quite high, your message is relevant to your target audience. Low open rates mean your message isn't hitting the right spot with your targets. Determine a benchmark, make changes to your messages, and review your results.
More E-Mail Marketing tips.
Source: PostNet's Email Marketing
1. Separate your mailing list into new, loyal, and inactive customers so you can send specialized offers and messages. For instance, new customers should receive welcome messages, educational campaigns, and promotions for their next purchase. Messages for loyal customers can include renewal notices, cross-sell offers, or special promotions and sales. Send inactive customers surveys that identify resaons for lack of engagement, incentives to revisit your website, and promotions to encourage purchases.
2. Focus on customer reviews. Consumers value their peers' opinions, moreso than advertising. When you include customer reviews with your email campaigns, your message becomes more compelling and persuasive. Send a message requesting a product review a week or two after purchase and reward customers who submit a review with a future discount or sneak peek at new products.
3. Be the expert in your industry. Send product information, industry trends, and educate your customers about your products or services. Let your customers know they need your expertise.
4. Encourage customers to share your promotional emails with friends by offering increased discounts and special offers for referrals. Consider using social networking links in your emails to connect with customers and build your consumer base.
5. Monitor your email open rate. If your open rate is quite high, your message is relevant to your target audience. Low open rates mean your message isn't hitting the right spot with your targets. Determine a benchmark, make changes to your messages, and review your results.
More E-Mail Marketing tips.
Source: PostNet's Email Marketing
Monday, February 15, 2010
Inspiring Words from a Children's Book
Tonight, I read my daughter a bedtime book that she picked out from her school library. She usually chooses books because of the vibrant colors and pictures . . . and the texture of the pages! This book was no exception. But the story gave me pause and inspired me to look at everyday things a little differently. You can use the lesson, too, to look at your marketing and business in a different perspective.
White is for Blueberry
By George Shannon
PINK is for a crow . . . when it is just hatched from its egg.
BLACK is for poppy . . . when we take the time to look inside.
RED is for leaves . . . when they are blowing in the autumn breeze.
GREEN is for turnip . . . when we see it in the farmer's field.
PURPLE is for snow . . . when the snow is the shadow of us.
WHITE is for blueberry . . . when the berry is still too young to pick.
BLUE is for firelight . . . when the fire is at the tip of a candlewick.
YELLOW is for pine tree . . . when the tree has been cut and sawed to build.
BROWN is for sweet potato . . . when the potato is still inside its skin.
ORANGE is for sky . . . when the sun has nearly set.
It all depends on when we look . . . how near or far . . .
outside
or in.
Thursday, February 11, 2010
Becoming All You Can Be!! by Jim Rohn
How do you know when you're successful? Do you have to be a millionaire? No, all we ask of you is that you earn all you possibly can. If you earn ten thousand dollars a year, wonderful! If it's a hundred thousand dollars a year, wonderful! If it's a million dollars a year, wonderful!
It doesn't matter whether you earn ten thousand dollars a year or a million dollars a year as long as you've done the best you can. The essence of life is growth. It is doing the best you possibly can.
Here's what is interesting: humans are the only life form that will do less than they possibly can. Humans are the only life form that will settle for less. All other life forms except human beings strive to their maximum capacity. How tall will a tree grow? As tall as it possibly can. You've never heard of a tree growing half as high as it could. No. Trees don't grow half. Trees send their roots down as deep as possible. They stretch their limbs up as high as possible, and produce every leaf and every fruit possible.
As a matter of fact, you've never heard of a human growing halfway - physically, that is. We keep growing until we're done. It's genetically coded. That's a part of life that we can't control. It's the growing of our minds that we can control, but we tend to neglect this. It tends to get away from us. All life forms inherently strive toward their maximum potential except human beings.
Why wouldn't we strive to become all we can be, to fulfill our potentials? Because we have been given the dignity of choice. It makes us different than alligators and trees and birds. The dignity of choice makes us different than all other life forms.
And here's the choice: to become part of what we could be, enough to get by, or to become all that we can be. My best advice for you is to choose the "all." Earn all you can. Make all the friends you can. Read as many books as you can. Develop as many skills as you can. See and do as much as possible. Make as much fortune as possible. Give as much of it away as possible. Strive for the maximum. There's no life like it. I'm telling you, since I've gotten on track, I've never looked back. Pick up the challenge. Go for it. When you're focusing on growth, it's easy to do all you can. It's easy to succeed. It's easy to have financial freedom. The more you do, the more you get.
Make success your future!
It doesn't matter whether you earn ten thousand dollars a year or a million dollars a year as long as you've done the best you can. The essence of life is growth. It is doing the best you possibly can.
Here's what is interesting: humans are the only life form that will do less than they possibly can. Humans are the only life form that will settle for less. All other life forms except human beings strive to their maximum capacity. How tall will a tree grow? As tall as it possibly can. You've never heard of a tree growing half as high as it could. No. Trees don't grow half. Trees send their roots down as deep as possible. They stretch their limbs up as high as possible, and produce every leaf and every fruit possible.
As a matter of fact, you've never heard of a human growing halfway - physically, that is. We keep growing until we're done. It's genetically coded. That's a part of life that we can't control. It's the growing of our minds that we can control, but we tend to neglect this. It tends to get away from us. All life forms inherently strive toward their maximum potential except human beings.
Why wouldn't we strive to become all we can be, to fulfill our potentials? Because we have been given the dignity of choice. It makes us different than alligators and trees and birds. The dignity of choice makes us different than all other life forms.
And here's the choice: to become part of what we could be, enough to get by, or to become all that we can be. My best advice for you is to choose the "all." Earn all you can. Make all the friends you can. Read as many books as you can. Develop as many skills as you can. See and do as much as possible. Make as much fortune as possible. Give as much of it away as possible. Strive for the maximum. There's no life like it. I'm telling you, since I've gotten on track, I've never looked back. Pick up the challenge. Go for it. When you're focusing on growth, it's easy to do all you can. It's easy to succeed. It's easy to have financial freedom. The more you do, the more you get.
Make success your future!
Event Marketing: From Economic Casualty to Recovery
In 2008, the economy took a plunge into the abysmal unknown, taking with it one of the most powerful marketing tools - event marketing (also known as trade shows). It seemed that the industry would not and could not recover. But alas, it has risen anew.
When the price of fuel rose in the summer of 2008, many companies turned to smaller, more-light weight trade show exhibits to save on freight charges. Less people were attending trade shows to save on airfare and hotels. By Fall many companies cut out event marketing altogether as America loomed over a major financial crisis. It seemed the industry would eventually turn to virtual trade shows, eliminating many jobs and most importantly, real human connections.
While it's true that when budget cuts come around, event marketing is the first to go, many top marketing executives agree that face-to-face meetings are the most effective way to create brand loyalty among consumers. Face-to-face meetings result in 40% conversion of prospective customers, compared with only 16% without a meeting. What's more, 53% of those surveyed believe event marketing is the best way to deepen relationships while only 19% say public relations is the most effective.
So it's no surprise that in 2010, event marketing and trade shows are making a comeback. This time, however, companies are sending less participants to shows. Those that do attend are most likely the decision-makers - the leads you really want.
What does this mean for you? Don't cut out event marketing from your budget - be smarter and have a strategy. Gone are the luxuries of participating in every trade show possible. Now, you must measure your ROI for each show to justify your continued participation.
Start with a numbers-based event marketing plan. Set focused objectives such as brand-building, lead generation, new product introduction, and competitive analysis and write a brief but effective plan that sets quantifiable measures for your objectives. Next, find the metrics for your objectives based on your industry and define your performance indicators. Finally, set benchmarks for success. Remember, it may take a few shows before you can accurately gauge your event marketing ROI.
Conducting post-event surveys is the most widely used form of information gathering. Surveys provide event performance metrics and the data you gather can help you make strategic and tactical decisions. Send a carefully thought-out questionnaire to your participants and leads within 1-2 weeks after the event. Deciding on what to put on your survey will be determined by your industry norms and your objectives.
Working smarter, not harder, is the key to success!
Sources:
Meet Your Business Goals by MPI
ExhibitorOnline
When the price of fuel rose in the summer of 2008, many companies turned to smaller, more-light weight trade show exhibits to save on freight charges. Less people were attending trade shows to save on airfare and hotels. By Fall many companies cut out event marketing altogether as America loomed over a major financial crisis. It seemed the industry would eventually turn to virtual trade shows, eliminating many jobs and most importantly, real human connections.
While it's true that when budget cuts come around, event marketing is the first to go, many top marketing executives agree that face-to-face meetings are the most effective way to create brand loyalty among consumers. Face-to-face meetings result in 40% conversion of prospective customers, compared with only 16% without a meeting. What's more, 53% of those surveyed believe event marketing is the best way to deepen relationships while only 19% say public relations is the most effective.
So it's no surprise that in 2010, event marketing and trade shows are making a comeback. This time, however, companies are sending less participants to shows. Those that do attend are most likely the decision-makers - the leads you really want.
What does this mean for you? Don't cut out event marketing from your budget - be smarter and have a strategy. Gone are the luxuries of participating in every trade show possible. Now, you must measure your ROI for each show to justify your continued participation.
Start with a numbers-based event marketing plan. Set focused objectives such as brand-building, lead generation, new product introduction, and competitive analysis and write a brief but effective plan that sets quantifiable measures for your objectives. Next, find the metrics for your objectives based on your industry and define your performance indicators. Finally, set benchmarks for success. Remember, it may take a few shows before you can accurately gauge your event marketing ROI.
Conducting post-event surveys is the most widely used form of information gathering. Surveys provide event performance metrics and the data you gather can help you make strategic and tactical decisions. Send a carefully thought-out questionnaire to your participants and leads within 1-2 weeks after the event. Deciding on what to put on your survey will be determined by your industry norms and your objectives.
Working smarter, not harder, is the key to success!
Sources:
Meet Your Business Goals by MPI
ExhibitorOnline
Monday, February 8, 2010
Monday Morning (OK-Afternoon) Advertiser
The Saints vs. Colts made for a great game. But today, we haven't heard a whole lot of Monday Morning Quarterback-ing. Let's face it - everyone's talking about the ads.
Now, there were some pretty disturbing ones, I must say. What was up with all those fat guys in underwear? Perhaps the ad execs at Careerbuilder should look for new jobs. Major ICK factor. At least the men in the Dockers "I don't wear pants" commercial were half dressed. But still kinda icky.
And the series of Denny ads promoting their Free Grand Slam with chickens freaking out was, well . . . freaking me out! I guess it could have been worse . . . they could have shown oversized chickens on chicken farms that were featured on Oprah a few weeks ago.
Speaking of Oprah, I enjoyed a heartfelt laugh when I saw the ad with David Letterman, Jay Leno, and Lady O herself. Very smart. Very funny.
My favorite ads shouldn't be any surprise to all of you. Here's my top 5:
5. David/Oprah/Jay. See above.
4. Google. This was so heartwarming and simple - to the point. Google shows how they are a large part of our lives, in every phase of our lives.
3. kgb - I Surrender. Funny, funny! Anytime you have a sumo wrestler and skinny white guys trying to speak Japanese - you have a recipe for laughter.
2. Snickers - Betty White. A smart way to say we "aren't ourselves when we're hungry." I loved it. It's great to see Betty still has her wits! Plus, my mom looks like Betty White - so go, mom!
1. E*Trade - Love Triangle. What can I say? E*Trade's series of ads with talking/investment trading babies is brilliant. And now a love triange? Too funny. Plus, their message is simple - makes me wonder why I'm not on E*Trade. May be I should sign up. . . . See it worked already!
What was your favorite TV ad during the Super Bowl?
Now, there were some pretty disturbing ones, I must say. What was up with all those fat guys in underwear? Perhaps the ad execs at Careerbuilder should look for new jobs. Major ICK factor. At least the men in the Dockers "I don't wear pants" commercial were half dressed. But still kinda icky.
And the series of Denny ads promoting their Free Grand Slam with chickens freaking out was, well . . . freaking me out! I guess it could have been worse . . . they could have shown oversized chickens on chicken farms that were featured on Oprah a few weeks ago.
Speaking of Oprah, I enjoyed a heartfelt laugh when I saw the ad with David Letterman, Jay Leno, and Lady O herself. Very smart. Very funny.
My favorite ads shouldn't be any surprise to all of you. Here's my top 5:
5. David/Oprah/Jay. See above.
4. Google. This was so heartwarming and simple - to the point. Google shows how they are a large part of our lives, in every phase of our lives.
3. kgb - I Surrender. Funny, funny! Anytime you have a sumo wrestler and skinny white guys trying to speak Japanese - you have a recipe for laughter.
2. Snickers - Betty White. A smart way to say we "aren't ourselves when we're hungry." I loved it. It's great to see Betty still has her wits! Plus, my mom looks like Betty White - so go, mom!
1. E*Trade - Love Triangle. What can I say? E*Trade's series of ads with talking/investment trading babies is brilliant. And now a love triange? Too funny. Plus, their message is simple - makes me wonder why I'm not on E*Trade. May be I should sign up. . . . See it worked already!
What was your favorite TV ad during the Super Bowl?
Friday, February 5, 2010
Starting a Business is Like Having a Baby
We've all heard that becoming a parent is one of the hardest and most rewarding things in life. First comes the pregnancy with its aches and pains, sickness, cravings and all. Then comes the preparation for baby's arrival - getting a baby registry, lamaze classes - all the fun stuff. Oh, and of course, the scariest part - labor and delivery which can last for hours and hours. Then the real work begins - being a parent! The same goes for becoming a business owner.
Nesting (aka. Deciding on a Business Venture)
Just like your urge to clean every room in the house, clean out the clutter in your mind. Take some time to think about what you really enjoy doing. Is there a market for your products or services? How will you be different from all the others? Is this something you can see yourself doing for the rest of your life?
Baby Registry (aka. Set-up Your Business)
Check with your state's website and start setting up your business. Decide on what type of business structure you need - Sole Proprietorship, LLC, Corporation, Partnership, etc . . . Most of you will probably become sole proprietors, which is the easiest and cheapest business structure to set up. But be careful - if you are offering products or services where the end user can sue you or come after you for damages, your personal assets may be affected.
Become a real business - get a website, join social networking sites, set up email. All this can be done for zero to little investment. Check out http://www.vistaprint.com/ or http://www.intuit.com/. Both sites offer website building and hosting at very reasonable rates. Vista Print also offers business cards, brochures, car and window decals - everything you need to make you stand out from the crowd.
Most importantly, set up a separate bank account and credit card for your business. It's too easy to co-mingle personal and business accounts if they are with the same bank, so I would suggest opening up an account at a completely different bank. Same goes for the credit card. It should only be used for business purposes.
Baby's Room (aka. Set-up Your Home Office)
Set aside a room in your home for your home office. This desginated area should not also function as a play room or guest room. You need this separation for tax purposes. And your sanity.
More importantly, make sure you have the proper office equipment to do your business. Computer and Internet, business phone or business cell phone, printer/copier/fax machine. You will need enough storage for your files.
If you're building or making products, make sure you have a designated work space in your home or garage just for your business. Get the tools and supplies you need that will make you a success!
And remember, use your business credit card for all business-related purchases!
Party (aka. Network)
Once your business is all set up, start networking. Join a chamber of commerce close to you. Annual membership usually runs a few hundred dollars. If you're strapped for cash, most chambers allow 2 free visits at networking events before they require you to join. Call around and take advantage of any free networking events.
Smaller networking groups can also be found in local areas, usually charging $5 - $25 per meeting.
LinkedIn is a free professional networking site that you may want to look into. Invite former colleagues, college classmates, friends, whomever you can think of that may be able to spread your good name.
Join industry groups to sharpen your skills and network among your industry peers! You'll remain at the top of your game and become more valuable to your clients.
Tell your friends and family about your new business or throw yourself a kick-off party!
Who knows where your next lead will come from!
Labor and Delivery (aka. Actually Working)
Oftentimes, once a new business owner has put in all the hard work to setting up his/her business, all the glitz and glamour seem to fade away. This isn't the time to take a break. Get yourself into a routine and make sure you are putting the effort and time into making your business work. It can be a few hours a day or even 80 hours a week. You decide what you want to handle. It won't always be fun, but it'll be worth it.
Parenthood (aka. Business Development)
Becoming a business owner is a labor of love! It will grow and flourish if you continue to give it the love and attention it needs!
************************************************************************************
If you're thinking about starting a small business or already have a business and need marketing services, visit www.adamsnadamsmarketing.com.
Nesting (aka. Deciding on a Business Venture)
Just like your urge to clean every room in the house, clean out the clutter in your mind. Take some time to think about what you really enjoy doing. Is there a market for your products or services? How will you be different from all the others? Is this something you can see yourself doing for the rest of your life?
Baby Registry (aka. Set-up Your Business)
Check with your state's website and start setting up your business. Decide on what type of business structure you need - Sole Proprietorship, LLC, Corporation, Partnership, etc . . . Most of you will probably become sole proprietors, which is the easiest and cheapest business structure to set up. But be careful - if you are offering products or services where the end user can sue you or come after you for damages, your personal assets may be affected.
Become a real business - get a website, join social networking sites, set up email. All this can be done for zero to little investment. Check out http://www.vistaprint.com/ or http://www.intuit.com/. Both sites offer website building and hosting at very reasonable rates. Vista Print also offers business cards, brochures, car and window decals - everything you need to make you stand out from the crowd.
Most importantly, set up a separate bank account and credit card for your business. It's too easy to co-mingle personal and business accounts if they are with the same bank, so I would suggest opening up an account at a completely different bank. Same goes for the credit card. It should only be used for business purposes.
Baby's Room (aka. Set-up Your Home Office)
Set aside a room in your home for your home office. This desginated area should not also function as a play room or guest room. You need this separation for tax purposes. And your sanity.
More importantly, make sure you have the proper office equipment to do your business. Computer and Internet, business phone or business cell phone, printer/copier/fax machine. You will need enough storage for your files.
If you're building or making products, make sure you have a designated work space in your home or garage just for your business. Get the tools and supplies you need that will make you a success!
And remember, use your business credit card for all business-related purchases!
Party (aka. Network)
Once your business is all set up, start networking. Join a chamber of commerce close to you. Annual membership usually runs a few hundred dollars. If you're strapped for cash, most chambers allow 2 free visits at networking events before they require you to join. Call around and take advantage of any free networking events.
Smaller networking groups can also be found in local areas, usually charging $5 - $25 per meeting.
LinkedIn is a free professional networking site that you may want to look into. Invite former colleagues, college classmates, friends, whomever you can think of that may be able to spread your good name.
Join industry groups to sharpen your skills and network among your industry peers! You'll remain at the top of your game and become more valuable to your clients.
Tell your friends and family about your new business or throw yourself a kick-off party!
Who knows where your next lead will come from!
Labor and Delivery (aka. Actually Working)
Oftentimes, once a new business owner has put in all the hard work to setting up his/her business, all the glitz and glamour seem to fade away. This isn't the time to take a break. Get yourself into a routine and make sure you are putting the effort and time into making your business work. It can be a few hours a day or even 80 hours a week. You decide what you want to handle. It won't always be fun, but it'll be worth it.
Parenthood (aka. Business Development)
Becoming a business owner is a labor of love! It will grow and flourish if you continue to give it the love and attention it needs!
************************************************************************************
If you're thinking about starting a small business or already have a business and need marketing services, visit www.adamsnadamsmarketing.com.
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