How to Convert Online Visitors into Leads: Using Call to Action and Offers

Convert online visitors into leads by creating a call to action and a compelling offer that targets your audience.  Below are some quick and easy tips that can get you started in the right direction.

Create a “Can’t Miss” Call to Action

1. Your call to action should be action oriented and use simple and clear language to minimize any confusion. Some examples of Calls to Action:
          • Sign up for Demo

          • Download a Free Kit

          • Register for Webinar

2. Make your call to action pop with text or a call button in color that contrasts from the rest of the page.

3. Use images of your product or service so visitors know exactly what they are getting. Link images and texts to your pre-determined landing page.

4. Your Call to Action should target your desired audience with an offer they can’t pass up.


Develop a Compelling Offer

1. Think about your visitors and what they are looking for:

         • Provide a solution to your target audience

         • Create a sense of urgency

2. Offer a free 30-day or 60-day trial of your products or services.

3. Provide free expert advice with whitepapers.

4. Give them a taste of your products or services with demo videos or webinars.

5. Be inspirational and specific.

Check in next week as I talk about creating optimal landing pages that will increase your conversion rate!